Build up a solid foundation and open a new era

-- Interview with Lv Degang, general manager of Shenzhen Liyang Optoelectronics Co., LTD

Mr. Lv Degang, general manager of Shenzhen Liyang Optoelectronics Co., LTD

Founded in 2008, Shenzhen Liyang Optoelectronics Co., LTD. (hereinafter referred to as "Liyang Optoelectronics") is a national key high-tech enterprise, China enterprise credit AAA level enterprise, China LED lighting application top 100 enterprises, medium and high power LED industry leading brand. Liyang Optoelectronics is one of the few companies in the LED industry that really has a strong independent research and development and innovation ability. It has first-class optoelectronics technical personnel and production equipment, and perfect modern management mechanism. At present, it has obtained more than 30 intellectual property patents, and has achieved good performance in domestic and foreign markets and won many honors. Perhaps you will be curious, why such a young company quickly rise in the lighting industry? And listen to Lyu Degang, general manager of Liyang Optoelectronics, for us to elaborate one by one.

Business Chapter:

Cut through all the obstacles and strive for the upper reaches

In the 2015 industry reshuffle period, the survival of small and medium-sized enterprises is difficult, Lv Degang believes that small and medium-sized enterprises to "win in chaos", should grasp three aspects: first, adhering to the consistent product quality, which is the core force to win; The second is to give full play to the core competitive advantages as the driving force for the long-term development of enterprises; Finally, take an unusual road, accumulate, innovative ideas, product innovation, these are the key to enterprise growth.

Lyu Degang said that Liyang Optoelectronics upholds the concept of technology leadership and has outstanding advantages in technology. First of all, it is a very few enterprises in the industry with optical design, light source packaging, and whole lamp development capabilities, and has established a perfect industrial chain with rapid development over the years. Secondly, enterprises can provide customized product supporting solutions according to customer needs, such as 2200K~15000K arbitrary color temperature, can be customized COSMO color temperature, light efficiency is 15%~20% higher than ordinary LED; Finally, its products are widely used in LED street lights, floodlights, high pole lights, port lights, aviation signal lights, lighting engineering and other fields. It is worth noting that Liyang's patented heat dissipation technology has broken the fatal weakness of slow heat dissipation and fast light decay of high-power LED in the current industry, and has won praise from customers.

Maintain the leading ability of high luminous efficiency in the product industry; Maintain the national leading technology capability of the whole lamp solution; Increasing efforts to understand the development of upstream technology and improving the company's technical vigilance is the premise for Liyang Optoelectronics to maintain its technological leadership.

Development chapter:

The new trend of outdoor lighting development is becoming more and more distinct

At present, Liyang photoelectric products are widely used in LED street lights, cast lights, high pole lights, port lights, aerospace signal lights and other fields, Lv Degang revealed that in 2015 Liyang photoelectric product portfolio solutions will highlight the "low cost + high light efficiency + low color temperature + intelligent", street lamp module light efficiency 120-160lm /W, Compared with the industry products, energy saving 20%-30%, the economic account space is very large.

For the current situation of outdoor lighting, Lv Degang analyzed: "Street lamp brand enterprises basically emerged, as for other outdoor lighting products, there is no very prominent brand enterprises; Outdoor lighting market often involves non-market factors such as government promotion, production enterprises can not dominate market changes, market means are single, more passive."

In Lv Degang's view, LED outdoor lighting products basically refer to traditional outdoor lighting technical indicators, and the innovation space is narrow. The technical threshold of outdoor products is not high, the degree of intensification is not high, and the entry and exit of enterprises are relatively simple. At the same time, the outdoor lighting product line is very rich, but the lack of boutique.

Lv Degang expects that outdoor lighting products will gradually realize the diversification of appearance structure design, the core components are modular, and the technical indicators of LED outdoor products will be closer and closer to the traditional lighting indicators, and the products in the subdivision field will be the ultimate.

Planning part:

Liyang set sail and embarked on the journey of a new era

In 2014, Liyang Optoelectronics opened two branches in South China, and the overall performance was excellent. In this regard, Lv Degang said: "In 2015, Liyang Optoelectronics will vigorously layout overseas markets and team building with an international vision, and open the journey of Liyang new era." In view of the LED lighting industry has brought many new brands, in the face of the increasingly accelerating changes in the new situation of the domestic market, "Liyang will deepen the development of local regional markets, expand the existing sales team, and supplement professional sales elites." Increase R&D investment in product development, vigorously develop products with Liyang's core technology and market competitiveness, and enhance differentiated competitive advantages."

It is believed that while Liyang Optoelectronics continues to expand in the field of medium and high-power packaging, it will continue to lay out channel strategies in the downstream application side, provide lighting application solutions, vigorously develop products with core technology and market competitiveness, and accelerate the brand to a new level through more marketing actions.